China’s Top 5 Hottest Celebs Are Becoming Western Fashion Icons
Luxury brands targeting the lucrative Chinese market have been trying to ingratiate themselves with Chinese celebrities’ extraordinary social media fans through brand associations. This strategy follows the wisdom that an association with these celebrities helps increase public awareness and credibility, and influences purchasing decisions. Armani Group has just announced 19-year-old Jackson Yee, the youngest member of Chinese boy band TFBoys and the top-ranked celeb on Forbes’ China Celebrity 100 List, as ambassador for its younger line Emporio Armani.
So who are the Chinese stars that have successfully become brand ambassadors, and why were they selected?
Kris Wu
Commanding over 58 million followers on his Weibo and Instagram platforms, Kris Wu made international fashion headlines in 2016 when he was the first non-British celebrity to represent Burberry.
On Wu’s appointment as brand ambassador, former Burberry chief creative officer, Christopher Bailey, stated, “Kris is a modern-day artist who works seamlessly across all these different worlds from music to fashion to film, which really resonates with us as a brand and which inspired me to want to work together.”