Brazilians Pack Beaches, Ignoring COVID-19 Reality

It was a perfect Sunday in Rio de Janeiro: sunny and hot, with temperatures above 95 F. On Ipanema Beach, you couldn’t walk straight without bumping into volleyball players, or children building sandcastles. Hardly anyone was wearing a mask, or much of anything at all. It almost felt as if the pandemic was over.

It’s not, of course – far from it. Brazil’s national daily death rate has averaged over 900 people in the past seven days, down only slightly from the more than 1,000 a day average since June. More than 120,000 have perished since the outbreak began, a catastrophe second only to the United States. But elsewhere, too, you see signs that many Brazilians have moved on – psychologically, and in their actions. In bars, family WhatsApp groups and on the radio, discussions have shifted from quarantine habits and hand sanitizers back to soccer matches, which resumed in June. In the Aterro do Flamengo Park, across the street from my apartment, joggers are back to their usual numbers – and in contrast with two months ago, hardly anyone now wears a mask.  

Even Jornal Nacional, the venerable nightly newscast seen by some 30 million Brazilians, which covered COVID-19 with great intensity during the initial months of the pandemic, has shifted its focus. On Aug. 4, for the first time in 164 days, the program did not mention the virus among its initial headlines. Since then, much of the coverage has shifted to a possible vaccine – as well as the latest corruption scheme involving Brazilian politicians. 

How to explain this shift in the national conversation? And in Brazilians’ everyday behavior? 

In two words: Jair Bolsonaro.

Read the full article in Americas Quarterly.

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