Giving love another chance: Pamela Anderson joins bumble to support domestic violence survivors

The Valentine’s Day partnership, which includes a donation to the National Domestic Violence Hotline, was inspired by Anderson’s Netflix documentary Pamela, a love story

This Valentine’s Day, Pamela Anderson and Bumble are collaborating.

Exclusive information reveals that the 55-year-old Baywatch alum and the app that empowers women are working together to aid domestic violence victims.

According to a press release, Bumble founder and CEO Whitney Wolfe Herd will make a personal donation to the National Domestic Violence Hotline as part of the partnership “on behalf of Pamela and survivors everywhere.”

Pamela Anderson Interview: Abuse, Boyfriends and Pam & Tommy Backlash -  Variety
Pamela Anderson

Pamela is a strong advocate for all women, and Wolfe Herd claims that her life lessons and unwavering commitment to helping others best represent Bumble’s mission to empower women.

The actress — whose memoir Love, Pamela recently became a best-seller — provided the following statement about the initiative she’s launching with the app:

“When Bumble’s founder
Whitney Wolfe Herd,
approached me with an idea
to join forces on Valentine’s Day,
and make a donation
to the National Domestic Violence Hotline,

“I was moved…

“Stepping into the unknown
has always appealed to me —
and in doing so
I hope to help empower
and inspire other women
to give love another chance.”

In addition, Anderson is the focus of the newest Netflix documentary Pamela, a love story, which, according to IMDb, charts Anderson’s development “from small-town girl to international sex symbol, actress, activist, and doting mother.”

After watching the movie and being “deeply moved,” Wolfe Herd, according to Bumble, helped form its partnership with Anderson.

Before the movie’s Jan. 31 premiere, Anderson told PEOPLE that traveling through time to tell her story has been “emotional” for her.

She remarked at the time, “It’s just all these wonderful memories and difficult memories.” However, I wished to revisit and experience those emotions.