Online luxury fashion destination FWRD names Kendall Jenner its creative director

August 30, 2022August 30, 2022 Editor

Kendall Jenner isn’t the only supermodel that just landed a brand-new business gig: Bella Hadid became a partner in a wellness drink as well

Kendall Jenner is a supermodel-turned-creative director!

With more than a decade of modeling experience under her belt, Jenner, 25, is using her high fashion expertise to shape the look and feel of online luxury fashion destination FWRD.

“I grew up loving fashion and have been incredibly fortunate to work with some of the most brilliant people in this business. As FWRD’s Creative Director, I am excited to help curate the site’s offering with emerging designers and brands,” Jenner said in a press release.

Jenner will collaborate with the FWRD team to curate brands available on the site, make personalized monthly edits (her first is live now! ), and propose marketing, activation, and partnership ideas.

Jenner’s top priority will be to introduce new designers to FWRD customers.

“I hope that in some little way, this gives more budding creatives this kind of exposure,” the model told Vogue. “I work with a large number of people who not only influence my high fashion but also my day-to-day decisions. The internet world is also a vital tool for many of today’s creatives, and it provides a glimpse into the future generation of talent.”

Bella Hadid, Jenner’s model BFF, has launched her own company.

Jenner’s model BFF Bella Hadid unveiled her own business endeavor project today, too.

Hadid, 24, is the co-founder and partner of the non-alcoholic adaptogenic drink Kin Euphorics — a beverage she says she personally became a fan of when she turned to it to give her energy at a time she was burned out.

“It’s not just for sober people. It’s also for the Wall Street businessmen. It’s for mothers who have to go to work all day and then take care of their kids all night. It’s for people who don’t want to drink but still want to have something that makes them feel good without regret,” Hadid told Vogue.

She said the beverage also helped her scale back on social drinking. “I don’t socially drink nearly as much as I used to,” she told the outlet. “You can either take one shot of whiskey to feel better for 20 minutes or you can drink Kin every day to feel better for a lifetime.”