The comedy superstar’s Hartbeat production company will keep making podcasts and other content with big-name Hollywood talent for the satellite radio giant’s platforms.
Kevin Hart has been signed by SiriusXM to host and promote more comedy shows on its platforms.
The comedy icon and his Laugh Out Loud network have signed a new multi-platform, multi-year deal with the satellite radio provider, which was announced on Wednesday. On his channel, Laugh Out Loud Radio, Hart will host new regular and live programs while also sending additional comedic content, such as radio shows, podcasts, and on-demand videos, to other SiriusXM channels.
One of those will be a brand-new season of Kevin Hart’s podcast Gold Minds, which will premiere today and feature Jason Bateman, Neil Burger, Ryan Coogler, Daymond John, Method Man, Stephen A. Smith, and Lena Waithe among others.
“SiriusXM has been a valued relationship of mine and Hartbeat’s for some time and the fact that we were able to launch Gold Minds and now expand the program to include the brightest, boldest, and most impactful voices of our time blows my mind,” Hart said in a statement.
Additionally, shows hosted by Punkie Johnson, Diallo Riddle, and Blake “LUXXURY” Robin will be featured on SiriusXM platforms. A never-before-released stand-up album from the late Bernie Mac will also be featured exclusively on Hart’s Laugh Out Loud channel.
SiriusXM’s content offerings and subscriber sign-ups are driven by talent deals with Hart, Howard Stern, and others. In a statement, Scott Greenstein, president, and chief content officer of SiriusXM, said, “Over the last five years, Kevin has become a cornerstone of SiriusXM’s comedy programming, and we’re absolutely thrilled to deepen our relationship with Kevin and the entire Hartbeat team.
Hart’s signing with the dominant satellite radio company comes as SiriusXM informs investors that it expects a slight decline in subscribers in 2023 as the business and the auto industry face economic headwinds, which has prompted layoffs and cost-cutting.