Alaska Daily Scores Big for ABC on Multiplatform

The series premiere of the Hilary Swank drama more than doubled its initial audience over seven days.

Over the course of its debut week, Alaska Daily, a new drama on ABC, attracted a respectable audience.

According to data from Nielsen and ABC, Alaska Daily’s series premiere attracted 8.7 million viewers over the course of its first seven days, helped by a strong performance on streaming, where the majority of its adult 18-49 audience turned in. In Nielsen’s seven-day ratings, the drama starring Hilary Swank attracted the most audience of the network’s three Thursday programs.

Hilary Swank in Alaska Daily
Hilary Swank in ‘Alaska Daily.’

3.59 million people watched the Oct. 6 premiere on the same day that it aired, and it received a 0.32 rating in the crucial ad demographic of adults 18-49. It gained 2.68 million viewers to 6.27 million after a week of DVR and on-demand viewing, according to Nielsen, surpassing its Thursday night lead-ins Grey’s Anatomy (6.06 million) and  Station 19 (5.82 million). It also topped the other 10 p.m. network shows, CBS’ CSI: Vegas (5.56 million) and NBC’s Law & Order: Organized Crime (4.93 million). Alaska Daily’s 18-49 rating grew to 0.5 over seven days in the Nielsen tally.

According to ABC, 2.4 million people watched Alaska Daily via streaming on Hulu, the ABC app, and other platforms, bringing the total number of viewers to 8.7 million. Additionally, streaming raised the premiere’s 18-49 rating to 1.69, which indicates that roughly 70% of viewers in that demographic saw the program via a streaming service. (A rating of 1.69 in the 18-49 demo corresponds to approximately 2.2 million persons in that age range.)

Alaska Daily outperforms fellow ABC newbie The Rookie on multiple platforms, beating out Feds (6.3 million viewers, 1.48 in 18-49 across platforms), The Good Doctor’s sixth-season opener (7.8 million, 1.34), and The Rookie’s season five premiere (8.2 million, 1.43). Additionally, it had more views overall (7 million) than the Abbott Elementary season opener, even though  the comedy had a stronger 18-49 rating, at 2.38 across platforms