Kanye “Ye” West releases video diary with new song “You Don’t Really Love Ye/ Go Listen to Drake, B****”
The rambling film, in which West seemingly plays a pornographic video for Adidas execs before berating them about allegedly stealing his designs, was posted to the rapper’s YouTube account.
Kanye West released a new anthem in response to his detractors on Monday morning, tucking it into a rambling half-hour video diary in which the controversial rapper once again speaks his mind and names names. “You a false bitch/ You don’t really love Ye/ Go listen to Drake, bitch,” raps the emcee now known as Ye over a muffled beat while riding in a car. “You don’t know what it takes, bitch,” he continues, urging followers to listen to Lil Baby or Future if they don’t agree with him.
“Trynna pass judgment on me like I ain’t shit/ I’m too much of a real one for a fake bitch,” Ye raps on the song in which he describes feeling like a fugitive; the track appears unfinished, as it finds West mumbling some unintelligible phrases and getting suggestions from a voice off-camera about which direction to take it.
The 30-minute video, dubbed “Last Week,” begins with a hooded, masked figure completing a video game-like sequence of challenges on the streets of Shibuya, Japan, while dressed in Ye’s current go-to uniform of gigantic moon boots, jean jacket, black hoodie, and a black face cover. After reaching a building’s roof, the figure appears to win by snatching a white dove from the air as the words “Mission Completed” cover the screen before giving way to a logo that says “War,” interwoven with a silhouette of Ye and a pair of doves.
The film was released after West received tremendous criticism for donning a “White Lives Matter” shirt during his Paris Fashion Week show. He continued to incite rage for several days later with an appearance on Fox News commentator Tucker Carlson’s show — where he doubled down on the shirt — before moving on to the use of anti-Semitic language in posts that got his social media feeds restricted and which drew widespread condemnation.
West tweeted on Saturday night that he was headed to “death con 3 On JEWISH PEOPLE.”
“The funny thing is I can’t be anti-Semitic because black people are truly Jews,” West continued. “You guys have messed with me and tried to blackball everybody who opposes your plan.”
While the video avoids addressing any of the most recent controversies, it segues into what looks to be a meeting with a fashion industry person in which they debate the benefits and drawbacks of various textiles before Ye appears to make an offer to buy the man’s company.
The film then meanders to footage of West watching a video about high-nutrient plants and then to a strange segment in which he appears to share a sexual video with a pair of Adidas executives in order to make a point about loyalty. The men, whose faces are obscured, sit calmly on stools in a white, fashion studio-like environment as a Kanye spokesperson chastises them for allegedly stealing and disrespecting the rapper’s creations.
“If I’m the king of the culture, I have to step up even if Jay gets nailed by money,” West says at one point during the contentious interview. “Even if Jay isn’t a Christian… you’re speaking to the king.” of culture,” he adds, before ominously stating, “This is a different level of nuclear activity that no one will recover from,” before warning that the extreme level of “global warming” the execs will experience will be devastating.
Last week, Adidas revealed that it is reviewing its relationship with West after recent allegations from the rapper that included him calling out Adidas CEO Kasper Rørsted for “blatant copying,” sharing a photo of the brand’s $55 Adilette 22 sandals, which bear a resemblance in color scheme and general feel to Ye’s $70 Yeezy Slides, also produced by Adidas.
“F— ADIDAS.” “I AM ADIDAS, AND ADIDAS RAPED AND STOLE MY DESIGNS,” Ye captioned a screenshot of CNBC’s tweet about the news, which he shared on Instagram; it’s unclear whether Adidas decided to reconsider working with West before or after the meeting documented in the film, which was uploaded without any commentary or explainer text.
West continues to disparage the Adidas crew in the video, saying he will not discuss money “with people broker than me” or ideas with people “with poorer thoughts than me,” before abruptly departing the room to check something on his phone. The documentary bounces from footage of Ye getting a massage to footage of him rapping the Donda 2 song “First Time in Long Time” in a car.
The film also provides a sneak peek at West’s vision for his secretive Donda Academy Christian schools, with the rapper touring a new potential space for the school in which he asks if the building owners can help in “Dondafying” the space, which means no artificial light, no AC and ramps instead of stairs. The final segment finds West on the sidelines for their daughter North West’s basketball game, fumbling with his phone as he tries to snap a pic and then chatting with ex-Kim Kardashian on the sidelines in an extended bit at the end with muted audio.
Watch the “Last Week” video below.