Brad Pitt launches new Skincare line: Le Domaine Skincare

September 21, 2022September 21, 2022 Editor

Pitt’s new genderless line, Le Domaine Skincare, uses grape-based antioxidants from his Chateau Miraval estate

The actor and director announced his new collection, called Le Domaine Skincare, in an interview with British Vogue and opened up about his own skincare routine and which one of his famous exes influenced his brand — and his beauty routine.

“I love what Gwyneth [Paltrow]’s done [with Goop],” he told the magazine of starting his celebrity-fronted line. “She is still a really dear friend, and she has built this empire. She has always had that in her as a curator, and it’s been a lovely creative outlet for her. In fact, come to think about it, she was probably the first one who got me to even wash my face twice a day… maybe.”

Pitt, 58, wanted to make it clear that, while this is his brand (which he co-created with the Perrin family of vintners), he is not the face of it. He is, however, the driving force behind the invention of the products, which contain Chateau Miraval grape-based antioxidants, allowing him to combine his knowledge and passion for wine with his new venture into skincare.

Pitt described Chateau Miraval, the chateau he purchased with ex-wife Angelina Jolie in 2008, as a “hub of creation,” and said it only made sense for it to be the home of Le Domaine Skincare as well. But he understands, as well as anyone, that the skincare market is saturated and oversaturated & wanted to bring something to the table that would work.

“I know there are new products nearly every day that people are trying to launch, but if I hadn’t seen a real difference visually in my skin, we wouldn’t have bothered,” he said.

“I get sent stuff all the time and… ugh. It’s just all the same for me,” he continued. “But this last year we have been testing Le Domaine and I was really surprised by the results, and that for me made it worth going forward.”

Pitt admitted, though, that he has a simple skincare routine for himself, and while Paltrow may have been the one to convince him to more thoroughly wash his face, he credited his longtime makeup artist friend Jean Black for helping him keep it up.

“Well, when I’m looked after, I do [have a good skincare routine],” he said. “I just want to keep it simple, you know what I mean? That said, I’m actually thorough now. I’ve been whipped into shape by my dear make-up artist friend — we started together 30 years ago — Jean Black. She is pretty special. So whenever we’re on a film she keeps me healthy, and then she’s like, ‘try this,’ and, ‘try that.'”

“I got a morning wash, I do my serum, I do my day cream, and I’m done. I’m out the door,” he added in a video with the outlet on his skincare routine, making it sound easy breezy. “Then at night, I do my wash — I am committed to the wash — I do my serum, and I do the night cream. Done.”

With Le Domaine Skincare, Pitt wanted to promote a healthy way of taking care of your skin but is wary of the “anti-aging” label. The genderless collection, which includes a serum, cream, and emulsion, does speak to anti-aging, but Pitt told British Vogue he doesn’t want to be “running from aging.”

“I grew up with a country mentality, kind of you know, Dial Soap once a day and then move on,” he shared. “And I think that we’re learning that if we love ourselves, if we treat ourselves a little better, then there are long-lasting benefits to that. So just age healthy, age in a healthy manner.”

The $80 to $380 line is genderless, and Pitt wants everyone to feel comfortable wearing it. He stated that he made sure the perfume was very mild because he is easily overwhelmed by smells. A sense of inclusivity was crucial to him while developing Le Domaine Skincare and encouraging men to care for their skin.

Le Domaine Skincare is currently available for purchase online, and items will begin arriving on October 1.